Operational Sales Leader
Company: Bimbo Bakeries USA
Posted on: June 7, 2021
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A
Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,
Entenmann's or Marinela cake or donut? If the answer is yes, then
you know Bimbo Bakeries USA!
Bimbo Bakeries USA is part of Grupo Bimbo, the world's largest
baking company with operations in 33 countries. Bimbo Bakeries USA
(BBU) employs 20,000 associates across the U.S. in bakeries, sales
centers, corporate offices and on sales routes to ensure our
consumers have the freshest products to feed their families at
every meal. But our associates come to work for much more - the
chance to feed their own lives through exciting work that offers
the opportunity to make a real difference in their professional and
personal lives every day.
The Operational Sales Leader (OSL) is responsible for achieving
sales and freshness growth, people growth, market share growth, and
brand health by leading the execution of DSD Excellence, ensuring
critical market sales initiatives are developed, managed and
executed effectively in the marketplace and ensuring the
establishment, maximization and attainment of world-class sales
centers that enable effective product pickup and delivery and
demonstrates ownership of and engagement in the marketing
strategies and vision of the Company's brands.
The OSL will lead execution of the sales Direct Store Delivery
Excellence (DSDE) Playbook throughout the operational work streams
in service of the Frontline sales people with the objective of
driving growth of the business and of people.
The OSL will use leadership and sales expertise to deliver
world-class sales, meeting clients' critical needs and providing
nutritious and delicious baked goods and snacks for all Americans.
Take pride in the platform to foster the personal and professional
growth of the team within a highly productive and deeply humane
Key Job Responsibilities:
Mindsets & Behaviors
Embraces, embodies and leads DSDE practices and act upon the
vision and values of BBU on a daily basis
Exemplifies the characteristics of BBU and its Brands and extend
those brand values through daily activities and leadership at the
Leads sales center team and sales team to be accountable to DSDE
standards and performance targets and execution of sales centers
procedures and programs
Fosters an atmosphere of continuous improvement to include the
development of self, teams, and work processes. Embraces the value
of feedback received via the coaching process and takes appropriate
actions that result in constructive change
- Empowers and holds team accountable to successfully complete
Leader Standard Work
Roles & Responsibilities
Leads a world-class sales center, creating an environment that
enables the sales team to efficiently and successfully attain and
deliver BBU's products and that advances engagement in the
marketing strategies and vision of BBU's brands
Delivers on key performance indicators for sales, returns and
other controllable expenses (product flow, inventory and labor) in
order to achieve the key objectives for assigned sales area
Engages and develops core competencies in sales center
associates through training, coaching, mentoring, and consistent
Holds frontline sales professionals accountable for meeting key
performance targets; execute procedures and programs to increase
team productivity, team effectiveness, & quality of work
Partners with team on order, route and store execution plans to
help achieve yearly sales goals
Engages with team on a weekly basis including order management,
daily inventory distribution, merchandising, promotional activity &
Drives order management disciplines. Focused on order and
distribution planning per the order management playbook
Engages sales professionals in all facets of planning route
sales activity, the dissemination of all sales promotional
communication, and the delivery of sales data to facilitate the
Ensures availability and manages procurement of all point of
sales material needed to properly execute merchandising,
promotional activity, holiday planning, and customer requests
Manages the day to day operation of Bakery Outlet Stores as
Recruits sales professionals and supports the development of
route split strategies and route productivity initiatives
Manages the recruiting, including providing realistic job
previews, orientation, long-term on-onboarding and weekly
scheduling of merchandisers.
Manages overtime and temp labor costs
Maintains accounts receivable, payment due balances, and Scan
Based Trading accounts per policy
Achieves the sales centers' safety goals; deliver on safety
awareness programs to eliminate unsafe acts, eliminate workplace
injuries, and lead local organization to achieve the goal of zero
Maintains and ensures compliance with Food Safety in alignment
with Grupo Bimbo standards
- Additional duties as assigned
Support of Selling Capabilities
Achieves KPIs for sales centers including revenue, returns, and
safety, and assists sales team in achieving its' KPIs of Variable
Contribution Margin (VCM), market time, and display execution
Leads effective and efficient receiving, order picking and
loading processes to support sales growth
Partners with supply chain to achieve OTIF (on-time, in-full)
targets to drive engagement and execution effectiveness
Owns effective management of point of sale material to ensure
proper and strategically targeted inventory levels to support
demands in the market/marketing campaigns that provide an effective
return on investment (ROI) and minimize waste
- Ensures communication of appropriate customer plan and team
performance information to drive better execution in store
World-Class Sales Centers
Owns Sales Center(s) and all operational aspects of day to day
Leads team in execution of DSDE Best Practices to ensure a
world-class sales center and brand stewardship
Leads BBU product accountability process to achieve target
Ensures effective product recovery and donation to our
- Ensures fleet meets DSDE standards for safety, brand decaling
and IBP identification.
Bachelor Degree in Business or related field preferred. A
combination of education, training and experience that results in
demonstrated competency to perform the work may be substituted.
Ideal candidate will possess:
- 5-7 years of related experience in operations, customer
relations or sales. DSD experience is a plus.
- At least 1-year experience leading and influencing others.
- A combination of training and experience that results in
demonstrated competency to perform the work may be
- Requires excellent written and oral communication skills, as
well as the ability to effectively negotiate and influence
- Excellent organizational and planning skills.
Demonstrated people and business growth results
Developed effective sales management accountability system
Computer skills and proficiency, specifically PowerPoint, Excel,
and Word is required.
Warehouse/distribution experience is a plus
Must have a valid driver's license with a safe driving
Must be able to acquire and maintain a DOT Medical card
Bilingual - English/Spanish a plus.
- Travel is required up to 5%.
Key Behavioral Competencies:
- Operation Sales Leader Specific Competencies:
Ability to engage and inspire frontline associates and business
partners to pursue the BBU vision for growth
Ability to effectively manage complex operational systems and
incorporate systems thinking and continuous improvement
Ability to quickly adapt to changing conditions,
eliminate/reduce deficiencies and maximize efficiency.
Ability to expand business value opportunities, guide sales
opportunities, and motivate sales professionals to accomplish zone
goals and targets.
Demonstrates business acumen.
Ability to align performance for success.
- Sales Leader Core Competencies:
Ability to create a culture and team with operational
capabilities to achieve BBU's objectives.
Ability to create culture where encouragement, recognition and a
sense of belonging are fundamental operational tenets.
Ability to empower and involve associates in planning and
Ability to engage and develop others through coaching.
Ability to establish objectives, ownership of work, and
accountability for results.
Ability to create culture where encouragement and recognition
are fundamental operational tenets.
Ability to provide vision and champion change.
Ability to build credibility and lead by example.
Ability to solve complex problems and make profitable
Ability to Influence and inspire.
- Sales Professional Core Competencies:
Ability to handle complex information effectively to reach
agreement in ambiguous or difficult situations
Ability to negotiate and communicate effectively while building
trust with others.
Operates with a sense of urgency and takes initiative.
Ability to mindfully plan in order to drive results.
- Ability to operate with a customer focused mindset with the
intent to build mutually beneficial partnerships.
The physical and mental demands described here are
representative of those that must be met by an associate to
successfully perform the essential functions of this job.
Reasonable accommodations may be requested to enable individuals
with disabilities to perform the essential functions.
Able to use a variety of communication methods on frequent
Use a notebook computer and standard office equipment printers,
fax, phone etc.
Able to sit, stand, stoop and have use of hand motor
Use various forms of transportation for extended periods of time
on periodic basis.
Lifting up to 25 pounds.
- Push/pull up to 50 lbs.
Bimbo Bakeries USA is an equal opportunity employer with a
policy that provides equal employment opportunity for applicants
and employees regardless of race, color, religion, disability,
gender, age, national origin, sexual orientation, gender identity,
marital status, pregnancy, veteran status, or any other
classification protected by law. This policy applies to all aspects
of employment, including recruitment, hiring, promotion,
compensation, reassignment, layoff, discharge, education, training
and all other working conditions. To further the principle of equal
employment opportunity, Bimbo Bakeries USA has developed
affirmative action plans for minorities and women, qualified
individuals with disabilities, and Vietnam-era and special disabled
veterans and other protected veterans.
Keywords: Bimbo Bakeries USA, Kingsport , Operational Sales Leader, Other , Kingsport, Tennessee
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